Connectedness Whanaungatanga - We believe Māori values, language and culture should be a starting point for connecting everyone to this place. We want to create a strong sense of belonging for all participants, no matter what their background or culture.

Innovation Auahatanga - We look to use innovative resources and methods of delivery to effectively enable and engage others. We strive to make things simple and accessible.

Sustainability Kia toitū - Our main driving force is the legacy we leave to future generations of New Zealanders. We recognise that in order for Māori language and culture to thrive, all New Zealanders have a role to play in actively and positively promoting it as part of their own unique identity.

Empower others Whakamanahia - We seek to invest in people and grow their capability so that they, in turn, can support others to do the same.